What affects the cost of developing an app?


Apps are incredibly valuable ways for businesses to generate more revenue, or provide enhanced products and services to customers.

Whether you are an app-based business, or are using apps to support products and services that existed before apps and smartphones, they serve an invaluable purpose in B2C and B2B environments.

Coronavirus (Covid-19) has had a massive impact on the world. One way it's changed things, is that customers are relying on digital services, now more than ever. For businesses, this means either improving existing apps, or launching new ones to improve how they interact with customers and provide products or services.

Now is the time to develop and launch an app. However, if you are new to this, you are no doubt wondering what this might cost, and what to expect?

On average, based on 2020 figures and comparable rates developers and web development companies are likely to continue charging in 2021, apps can cost anywhere between $10,000 and $150,000 (sometimes more, depending on the app and provider developing it). Getting an app developed can take anything from 3 months to a whole year.

All of this depends on a number of factors. Getting an app developed is not a simple project. Even if you outsource the actual development, which is often easier, and more cost and time-effective, any company investing in an app should have a plan and strategy for the finished product.

Creating an app requires a strategy, a development plan, working with the right partners, and a go-to-market plan for after it’s launched. Let’s take a closer look at the various factors that influence the cost of developing an app.

  • App complexity. How complex an app is, how many features, whether databases or APIs are involved, and a whole range of other factors when it comes to the design and development;
  • Number of features. Complexity and design are important, but equally if not more important are the number of features. More features equals a higher cost.
  • The platform the app is developed on. Quality, features, complexity and platform all play a role in working out the cost.
  • Where an app is developed. Whether you work with developers in Central & Eastern Europe, or the West Coast of America plays a huge role in how expensive an app is to develop.
  • Quality. Naturally, you get what you pay for. An app can be developed cheaply and quickly, but the quality could be so poor that no one wants to download it. In which case, that’s a huge waste of money, no matter how cheap, because the chances of generating a return on investment (ROI) are so low, that it won’t matter. Paying for quality gives you a much better chance of making this profitable.

At a quick glance, we’ve prepared the following table to simplify the range of choices for those who are getting apps developed.

Next, for those seriously considering getting an app developed, we are going to look more in-depth at the factors that influence the cost. Everything from the layers of complexity and number of features, to design, the platform, hidden and ongoing costs.

Also, where you get an app developed also makes a difference, and this is something you need to take into consideration. Quality is a key factor too. The last thing you want is to invest time and money into getting an app created that not enough people download. You need one that people want on their phones (or other devices), and want to keep using.

Hence, the importance of getting the right features created, and understanding why complexity matters when developing an app.

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